Tag Archives: movie trailers

TRAILERS AS A SUBJECT OF ACADEMIC STUDY: Q & A with British University Students (part ii)

This film has a 7% Rotten Tomatoes score and yet the trailer is superb–both in terms of understanding its audience and compellingly articulating its various appeals. I use it every year in my class as an example of the “lousy … Continue reading

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TRAILERS AS A SUBJECT OF ACADEMIC INQUIRY: Q & A with British University Students

My friend and colleague Dr. Keith Johnston, Senior Lecturer in Film & Television at the University of East Anglia in Norwich, England, contacted me recently, asking for a referral to a “real” trailer producer who might be willing to conduct … Continue reading

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AWARD WINNING COPY: Finalists for the Key Art Awards Oct. 17th

The trailer for Tim Burton‘s Frankenweenie, which opened recently to disappointing box office numbers, was neither the official trailer #1 nor the official trailer #2, as designated on YouTube. Instead, it was identified by the title “Be Thrilled/Homage,” which is … Continue reading

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