Tag Archives: movie trailers

STEPHEN FRANKFURT: In memoriam for a visionary advertiser and movie marketer

Posted on October 4, 2012 by Frederick Greene

I read the obituary of Stephen Frankfurt in yesterdays Times. He was a giant of the industry–indeed of several disciplines within the industry of advertising. I’ve provided some links to better bios than I can offer here (see bottom of … Continue reading →

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LOOPER TEASER: Or What do you have to do to get a great opening weekend?

Posted on October 2, 2012 by Frederick Greene

Box Office Mojo had this to say about Looper’s opening weekend gross of $21M: “Looper’s good-not-great opening inforces [sic?] the challenges inherent in selling an original, R-rated sci-fi movie. Previews were jam-packed with quality information: they clearly articulated the movie’s … Continue reading →

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THE MOVIE TRAILER & THE BIRTH OF MODERN PROPAGANDA – Notes toward an essay

Posted on September 27, 2012 by Frederick Greene

I’ve recently had a paper accepted to a special edition of the academic film journal FRAMES, due out in Spring of ’13 and dedicated entirely to movie promotion and marketing, a first ever! Ever since writing about propaganda and movie … Continue reading →

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