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Tag Archives: universal
Selling Short: 15 Second TV Spots – a case study of PARANORMAN
The :10 or :15 or occasionally :20 TV spot is short trailer with a specific role in the promotional campaign for its feature film, a function with implications for its form, content and reception. These brief nuggets of movie marketing … Continue reading
American Reunion: Masturbation, Humiliation and the Easter Weekend Reboot of a Diluted Brand
As Box Office Mojo noted, “American Reunion’s $21.5 million is actually the best R-rated Easter debut since Panic Room a decade ago. In comparison, the first three American Pie movies were all released in the Summer, which is prime real … Continue reading
Posted in Articles and Interviews, Readings
Tagged " sequels, "bump and grind, american pie, american reunion, box office mojo, brand extensions of experiential goods, gross out, james "laid", jason biggs, masturbation, purity and pollution, r kelly, raunchy, sood and dreze, universal
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