Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

Working in the World of Propaganda: Creel, Lippmann & Bernays

Posted on June 20, 2013 by Frederick Greene

[ Below, I’ve excerpted a section from my recent paper on early trailers and discourses of social control. This section considers the theoretical and practical writings about a/v entertainments (film) and their marketing (trailers, etc.) by three of the most … Continue reading →

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HANDS UP! Promo: A Sophisticated, Multi-Media Movie Preview and Sales Presentation from 1918

Posted on June 12, 2013 by Frederick Greene

[I’ve written about this promo before, but here is the case study from my recently published article in the special issue of Frames Cinema Journal devoted entirely to promotional materials: “Working in the World of Propaganda: Early Trailers & Modern … Continue reading →

Posted in Articles and Interviews, Classic Readings (of classic film trailers), Readings | Leave a comment

WHEN A SPOOF TRAILER IS NO LONGER SPOOFING: Machete (2007) & Machete (2010) and the Crystal Image of the Futurum Exactum

Posted on June 7, 2013 by Frederick Greene

[MACHETE SPOOF TRAILER – 2007] Daniel Hesford, a Ph.D. Candidate at the University of Edinburgh, in his just published article “Action…Suspense…Emotion!: The Trailer as Cinematic Performance,” (in the special issue of Frames Cinema Journal devoted to promotional materials that I’ve … Continue reading →

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