Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

“NOW YOU SEE ME” Trailer: The Self-Conscious Magic of Movie Marketing

[Official Trailer #1] Last weekend, a friend suggested we take in “Now You See Me” and I said, “yes” to oblige more than for any great interest in the film. Unexpectedly, we both thoroughly enjoyed it, finding it that increasingly … Continue reading

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A SHORT HISTORY OF COMING ATTRACTIONS: Corrections, Exceptions & Affirmations

Wired Magazine recently (June 18, 2013) published a series of articles on movie trailers that was remarkable for its breadth, analysis and research. Lest these separate pieces fail to achieve adequate distribution and consideration, I wanted to do my part. … Continue reading

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TRAILERS GONE WIRED: A multi-part series explores the creative industry of movie marketing today!

[Wired Magazine’s choice of the Greatest Trailer EVER!] Friends keep sending me links to Wired Magazine‘s recent informative, entertaining, extensive and well-researched series of articles on the state of the movie trailer industry today. I’m gratified to see many of … Continue reading

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