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Category Archives: Articles and Interviews
HANDS UP! Promo: A Sophisticated, Multi-Media Movie Preview and Sales Presentation from 1918
[I’ve written about this promo before, but here is the case study from my recently published article in the special issue of Frames Cinema Journal devoted entirely to promotional materials: “Working in the World of Propaganda: Early Trailers & Modern … Continue reading
WHEN A SPOOF TRAILER IS NO LONGER SPOOFING: Machete (2007) & Machete (2010) and the Crystal Image of the Futurum Exactum
[MACHETE SPOOF TRAILER – 2007] Daniel Hesford, a Ph.D. Candidate at the University of Edinburgh, in his just published article “Action…Suspense…Emotion!: The Trailer as Cinematic Performance,” (in the special issue of Frames Cinema Journal devoted to promotional materials that I’ve … Continue reading
Posted in Articles and Interviews, Observations and Provocations
Tagged crytal image, daniel hesford, danny trejo, frames cinema journal, futurum exactum, gilles deleuze, grindhouse, jacques lacan, LISA kernan, machete spoof trailer, movie marketing, promotional materials, rodriguez, tarentino, Vinzenz Hediger
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“ASPIRATIONAL PARATEXTS” INDEED: The “Quality Opening” Gambit of the Title Sequence
In the recently published Frames Cinema Journal devoted to Promotional Materials, my friend and colleague, Enrica Picarelli, has contributed a fascinating, provocative article on title sequences–also known as “openers,” “main titles” and “credits”– for premium cable content (e.g. Six Feet … Continue reading