Category Archives: Introductory and Reference Post

Meta comments about trailers and introductions to my approach and methodolody

Working in the World of Propaganda: Creel, Lippmann & Bernays

Posted on June 20, 2013 by Frederick Greene

[ Below, I’ve excerpted a section from my recent paper on early trailers and discourses of social control. This section considers the theoretical and practical writings about a/v entertainments (film) and their marketing (trailers, etc.) by three of the most … Continue reading →

Posted in Articles and Interviews, Introductory and Reference Post, Observations and Provocations | Tagged , , , , , , , , , , , | Leave a comment

BOOK TRAILERS: Selling Words with Images Part I of ?

Posted on April 18, 2013 by Frederick Greene

I’ve blogged before in this space about book trailers as an extension of the “preview of coming attraction” phenomenon into the world of publishing. Book trailers, as I’m frequently asked, are pretty much like what you’d think they’d be: audio-visual … Continue reading →

Posted in Introductory and Reference Post, Observations and Provocations | Tagged , , , , , , , , | 2 Comments

“HANDS UP” (1918) – The very first promo trailer pioneers motion picture B to B communications

Posted on January 15, 2013 by Frederick Greene

Researching early trailers at UCLA’s Powell Library, I came across 2 versions of a promo trailer for “Hands Up!“, a 15 part 1918 serial starring Ruth Roland and George Chesebro.* Rather than a traditional trailer– a communication between the film’s … Continue reading →

Posted in Classic Readings (of classic film trailers), Introductory and Reference Post | Tagged , , , , , , , , | Leave a comment