Tag Archives: movie trailers

PAIN & GAIN TRAILER: Marketing Fun in the Sun

Occasionally, I remember to celebrate– and not merely anatomize–trailers in this space, in imitation of my fan-boy/girl peers on other trailer-focused websites and blogs. As I watched and rewatched the official trailer for director (rather than producer only) Michael Bay’s … Continue reading

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SNITCH TRAILER: Engagement, empowerment and activism by socially networked audiences.

Attending Transmedia 4: Spreading Change last Friday at UCLA, I listened as Alden Stoner, VP of Social Action Film Campaigns at Participant Media described the efforts her politically progressive production company undertook to support this 2013 Dwayne Johnson thriller, in … Continue reading

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THE CALL TRAILER: Will you answer?

This 2:30 densely edited trailer tells of a 911 operator (Halle Berry) fighting to rescue a caller kidnapped by a serial killer (Abigail Breslin). The twist, is that Berry has been in this situation before and through unwitting error contributed … Continue reading

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