Subscribe Via Email
-
Recent Posts
- Russian Trailers — Yes, there is film marketing outside the US and Western Allies
- Trollope on Trailers: Audience Expectations in the Victorian Imagination
- 15 Hottest Movie Trailers Ranked by Experts: From ‘Mad Max’ to ‘Batman v Superman’ (and we’re the Experts)
- Trailer Audience Research Survey #2 now live at WatchingtheTrailer.com
- Welcome to Watching the Trailer (A re-post from Watching the Trailer.com)
Archives
- September 2015
- August 2015
- May 2015
- March 2015
- December 2014
- November 2014
- April 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
Categories
Blogroll
- AJK Foundation
- AMPAS Archive
- Art of the Title
- Box Office Mojo
- Documentation
- Flavor Wire
- Golden Trailer Awards
- Key Art Awards
- Movie Trailer Trash
- Plugins
- Space of Attraction
- Suggest Ideas
- Support Forum
- The Trailer Mash
- Themes
- Trailer Audience Research
- Trailers from Hell
- UCLA Archive
- WordPress Blog
- WordPress Planet
Tag Archives: movie trailers
MOVIE TRAILERS GET ACADEMIC RESPECT: Frames Cinema Journal (Univ. of St. Andrews) Publishes an Entire Issue to Promotional Materials
In the letter from the editors, Kathleen Scott & Sarah Solimon make the following assertion: “Promotional materials are an essential, yet often overlooked, aspect of the film industry. In continuing our dedication to emerging areas of research in film, we … Continue reading
OBLIVION Trailers, Teaser, Spots and Featurettes: Saving a Mediocre Movie from Oblivion
It’s getting harder to assess the effect of movie marketing, given the multiple, intersecting components of any campaign. Take for example, Oblivion, a B.O. bomb in the US with $77M in domestic ticket sales, but with $224M worldwide, with nearly … Continue reading
MUD TRAILER:
The recent (and so far successful) effort by Matthew McConaughey to rehabilitate his reputation and develop his craft gained momentum this past weekend with the release of MUD, a coming of age story set in the Mississippi delta. A limited … Continue reading