Tag Archives: movie trailers

MOVIE TRAILERS: The Original Branded Content?!?

Posted on August 8, 2013 by Frederick Greene

According to the various entities (AOl Be On, Vimeo Branded Content Channel, Forbes/Contently, Youtube Brand Channel, McMurry, McCann, etc., etc.,) clamoring to produce and distribute Branded Content on behalf of clients, the future of advertising lies with the creation of … Continue reading →

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DESPICABLE ME 2 TRAILER #3: Selling what people want; using what works

Posted on July 17, 2013 by Frederick Greene

Without offering an opinion on the quality of the film, other than it appears to be good enough (74% critics score; 87 % audience reaction on Rotten Tomatoes) to justify its popularity with the all-important family audience, I will say … Continue reading →

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“ASPIRATIONAL PARATEXTS” INDEED: The “Quality Opening” Gambit of the Title Sequence

Posted on May 23, 2013 by Frederick Greene

In the recently published Frames Cinema Journal devoted to Promotional Materials, my friend and colleague, Enrica Picarelli, has contributed a fascinating, provocative article on title sequences–also known as “openers,” “main titles” and “credits”– for premium cable content (e.g. Six Feet … Continue reading →

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