Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

"….Working in the world of Propaganda": Purposeful Persuasion and Trailermaking Technique

Posted on September 15, 2011 by Frederick Greene

In an interview for the documentary feature, “Coming Attractions: A History of the Movie Trailer,” Nancy Goliger, Executive VP of Marketing and Creative Affairs for Paramount Pictures, (one of the most senior and respected executives in the industry) offered the … Continue reading →

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Trailer Sites Worth Visiting

Posted on September 12, 2011 by Frederick Greene

One of the reasons I started analyzing trailers was that other trailer-focused websites and blogs don’t.  Typically, they feature trailers as occasions to talk about the feature advertised, rather than for their own merit.  I’m not disputing the value and … Continue reading →

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"Trailers Keep People Out of the Theater" – An Interview with Vinzenz Hediger

Posted on September 7, 2011 by Frederick Greene

An Interview with German Film Professor and Trailer Expert Vinzenz Hediger Freely translated from the German language newspaper, “Tages Anzeiger,” Kultur Section, 7/25/11 “Trailers keep people out of the cinema” Interviewer: Denise Jeitziner. Critics complain that movie trailers reveal everything, … Continue reading →

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