Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

Singin’ in the Rain – A Unified Analysis of Technology, Stars and Representation

Posted on September 26, 2011 by Frederick Greene

EXCERPTED from Keith Johnston’s: “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” (MacFarland, 2009)  pp 13-17, by permission of the Author. From the point of view of film history, the Singin’ in the Rain trailer could be regarded … Continue reading →

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A Talkative First Talking Trailer: Vitaphone and The Jazz Singer

Posted on September 23, 2011 by Frederick Greene

  [EXCERPTED from Keith Johnston’s: “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” (MacFarland, 2009)  pp 18-20, by permission of the Author.] “Ladies and gentleman, I am privileged to say a few words to you in this most … Continue reading →

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Learning from Propaganda: Helpful Hints for Connection with Audiences

Posted on September 21, 2011 by Frederick Greene

[WARNING:  THIS IS A LONG, CONTENT RICH, MEDIA POOR AND FRANKLY IRONIC POST. MAY NOT BE SUITABLE  FOR MARKETING AND ADVERTISING LAYPERSONS.] In my post last week, I examined Nancy Goliger’s observation that by any objective/neutral definition of propaganda, we … Continue reading →

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