Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

AUDIENCE DESIRE MARKET RESEARCH AND THE (PSEUDO) SCIENCE OF ENTERTAINMENT

At the risk of offering an obvious observation, let me start by remarking that whether a film is conceived as a commercial entertainment or a work of cinematic art, finding an audience—finding the right audience—is a critical component of the … Continue reading

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ANTICHRIST – PERILS OF A PROBLEMATIC TITLE

Directed by the acclaimed serial provocateur and current Cannes persona non grata, Lars Von Trier, for a budget of $11,000,000.00, this controversial, widely reviewed and much discussed film earned less than $1,000,000.00 worldwide, according to Box Office Mojo.  If controversy, … Continue reading

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Truth In Advertising: Contagion and the Value of a Tell-All Trailer

A recent New York Times Opinion piece by the epidemiologist who consulted on the film CONTAGION, to ensure that the story was compatible with the science, makes a number of interesting observations about Hollywood representation and public health policy while … Continue reading

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