Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

INCEPTION Explained: A Clear-Eyed Trailer for a Dreamy Film

Posted on October 25, 2011 by Frederick Greene

Despite its boffo box office results and strong critical response (not to mention its multiple award nominations) the most frequently heard reactions to INCEPTION were complaints about the complexity (and probable incoherence) of its narrative of nested dreams or the … Continue reading →

Posted in Readings | Tagged , , , , , , , , , , , , | Leave a comment

THE FIRST TRAILERS: SERIES & SERIALS

Posted on October 19, 2011 by Frederick Greene

You would think that from the birth of filmmaking and film projection, trailers would have emerged as an essential mode of marketing, advertising and promotion. Instead, it took 18 years from Edison’s triumph to the first rudimentary and barely recognizable … Continue reading →

Posted in Introductory and Reference Post | Tagged , , , , , , , , , , | 1 Comment

MALE ANXIETY & FEMALE DISCOURAGEMENT: 30 MINUTES OR LESS

Posted on October 11, 2011 by Frederick Greene

Buddy movies featuring hapless slackers in extreme circumstances, occupy a valuable niche in the domestic market, appealing, despite coarse humor, male protagonists and male pre-occupations, to mixed audiences.  Yet the International Red Band trailer for 30 MINUTES OR LESS, which … Continue reading →

Posted in Readings | Tagged , , , , , , , , , , , , , , , | Leave a comment