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Author Archives: Frederick Greene
10 ALL-STAR HOSTED TRAILERS: The Personal Touch in Coming Attractions
The very first sound trailer had a host and ever since, the hosted trailer has been a reliable and distinctive formula in movie marketing. As a rhetorical technique, the hosted trailer combines personal authority with celebrity as its key appeals, … Continue reading
Posted in Lists & Compilations
Tagged 13 Ghosts, All About Eve, all-star, Ann Baxter, Bette Davis, Cecil B. Demille, Charlton Heston, Citizen Kane, Dark Passage, Hitchcock, hosted trailers, movie marketing, Orson Welles, Psycho, Real Life, The Jazz Singer, The Pink Panther, The Ten Commandments, top ten, Toys, Trailers, William Castle
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The Pink Panther: Voyeristic Pleasures In a Gem of a Trailer (Part II)
As promised at the end of my last post, an attempt to answer the critical question: Who do the trailermakers think they’re addressing and what is it they think we want from our entertainment?. First, we notice that the trailer … Continue reading
Posted in Classic Readings (of classic film trailers)
Tagged " trailer, 1960s, audience desire, blake edwards, capucine, claudia cardinale, david foster wallace, david niven, diamond, editing, fran jeffries, HENRY mancini, infinite jest, marketing, peter sellers, PINK PANTHER, robert wagner
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The Pink Panther: Voyeuristic Pleasures in a Gem of a Trailer (Part I)
Blake Edward’s 1963 comic masterpiece the Pink Panther has a wonderful trailer, including special “shoot” material from Friz Freleng and music by Henry Mancini. The 3:30 minute preview displays innovations typical of the early contemporary period, while retaining a savor … Continue reading