Category Archives: Introductory and Reference Post

Meta comments about trailers and introductions to my approach and methodolody

TRAILER TECHNOLOGY: From Sound to Portability, There's a Message in the Medium

Posted on March 22, 2012 by Frederick Greene

(I’m indebted to Dr. Keith Johnston, of the University of East Anglia, for these many insights. His book, “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” published in 2009 is still the defining study of the subject.) Technology … Continue reading →

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TRAILER EDITING: Toward a formal definition

Posted on February 14, 2012 by Frederick Greene

DISCONTINUITY EDITING IN THE LAUNCH TRAILER FOR A BLOCKBUSTER VIDEO GAME This was “editing” week in seminar and as I re-read the materials dealing with feature film and trailer “shot coordination,” certain correspondences and connections struck me with the force … Continue reading →

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Trailers are and Trailers do…..Insights from Scholars rather than trailermakers

Posted on January 31, 2012 by Frederick Greene

“The Production of a film includes the making of its “consumable” identity. Certain filmic elements are developed into a premeditated network of advertising and promotion that will enter the social sphere of reception. Such an intricate relation between film and … Continue reading →

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