Tag Archives: marketing

Avengers AND Harry Potter and the Deathly Hallows post-release TV Spots: Jump on the Bandwagon!

Posted on May 15, 2012 by Frederick Greene

AVENGERS TV SPOT, Released May 8th. Last week, after AVENGERS shattered opening weekend box office records in the United States, the trailermakers cut a :17 spot to exploit the extraordinary news. Presumably, the distributor had contingency plans for just this … Continue reading →

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God Bless America Trailer: Sociopathy and graphic violence OK with the MPAA, but not the "f" word

Posted on May 10, 2012 by Frederick Greene

RED BAND TRAILER God Bless America is to be released on May 11th, though it already debuted on VOD, April 6th, an indication that its distributor had greater expectations from the “direct to vid” route than theatrical. Bobcat Goldthwait‘s ascerbic … Continue reading →

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ABRAHAM LINCOLN, VAMPIRE HUNTER: Attitude is everything in a genre-bending trailer

Posted on May 3, 2012 by Frederick Greene

Cowboys and Aliens was a B.O. dud, unable to overcome the incongruity factor, possibly because the hybrid generic seam it mined was at once so rich and yet so poorly exploited. You could tell from the trailer–and the audience reaction–that … Continue reading →

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