Tag Archives: marketing

THE AVENGERS: IGN Rewind Dissects the Trailer for fun, fans, profit and promotion

Posted on May 1, 2012 by Frederick Greene

Recently I wrote about trailers for trailers, using Prometheus as my example. One of my small, but devoted readers sent me a link to full page advertisement that 20th Century Fox purchased in UK newspapers announcing the release of its … Continue reading →

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SNOW WHITE AND THE HUNTSMAN TEASER: From a Marketing Perspective, Perhaps the Evil Queen is Fairest

Posted on April 27, 2012 by Frederick Greene

The teaser trailer for Snow White and the Huntsman was released in November 2011, one week before the Kristen Stewart/ Bella Swan madness reached its peak with the release of Twilight: Breaking Dawn. And yet, Snow White (Kristen Stewart) and … Continue reading →

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NEWS CYCLE TRAILERS: Pull the Stunt and Let the Amateurs* Market the Film

Posted on April 19, 2012 by Frederick Greene

Sacha Baron Cohen has been confounding interviewers and interviewees since his break-through Ali G days. A comic descendent of Lenny Bruce and Andy Kaufman, he’s a fearless and occasionally brilliant performance artist and a consummate because shameless and gonzo promoter … Continue reading →

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