Tag Archives: marketing

PROMETHEUS HERALDS: Trailer Coming Soon

Posted on April 17, 2012 by Frederick Greene

PROMETHEUS TRAILER DEBUT ANNOUNCEMENT Is this the newest thing? Is this a good thing, and if so, where does it end? In today’s post, I want to discuss trailers having trailers. Perhaps I’m late to the party and it’s been … Continue reading →

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THE TITLE SEQUENCE AND THE TRAILER: Whether Peritext or Epitext, Almost Always More Interesting Than Their Feature!

Posted on April 5, 2012 by Frederick Greene

[vimeo http://vimeo.com/31992143] My friend and colleague, Dr. Enrica Picarelli, writing on her smart and rigorous media studies blog, Space of Attraction, recently steered me to the website ART OF THE TITLE, “a compendium and leading web resource of film and … Continue reading →

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HALLOWEEN (2007) REBOOT TRAILER: Attract old fans and make new ones

Posted on March 20, 2012 by Frederick Greene

(The celebration of student trailer analysis continues. My blog batteries are nearly recharged, and I’ll be posting again Thursday.) In rebooting the successful Halloween horror franchise, movie marketers had a daunting task cut out for them: appeal to the franchise’s … Continue reading →

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