Subscribe Via Email
-
Recent Posts
- Russian Trailers — Yes, there is film marketing outside the US and Western Allies
- Trollope on Trailers: Audience Expectations in the Victorian Imagination
- 15 Hottest Movie Trailers Ranked by Experts: From ‘Mad Max’ to ‘Batman v Superman’ (and we’re the Experts)
- Trailer Audience Research Survey #2 now live at WatchingtheTrailer.com
- Welcome to Watching the Trailer (A re-post from Watching the Trailer.com)
Archives
- September 2015
- August 2015
- May 2015
- March 2015
- December 2014
- November 2014
- April 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
Categories
Blogroll
- AJK Foundation
- AMPAS Archive
- Art of the Title
- Box Office Mojo
- Documentation
- Flavor Wire
- Golden Trailer Awards
- Key Art Awards
- Movie Trailer Trash
- Plugins
- Space of Attraction
- Suggest Ideas
- Support Forum
- The Trailer Mash
- Themes
- Trailer Audience Research
- Trailers from Hell
- UCLA Archive
- WordPress Blog
- WordPress Planet
Tag Archives: marketing
BLUE VALENTINE: A Viewing Journal
[Continuing our celebration of student trailer readings and the end of the quarter!] Blue Valentine is about a young couple falling in love and then having their love weighed down and eventually destroyed by parenting, the stagnancy of being married, … Continue reading
The Hangover Trailer: A close reading
[YET ANOTHER STUDENT READING…..] Name: The Hangover Year: 2009 Length: 2 minutes 26 seconds The Hangover, despite its overall box office success, actually had a better second and third weekend (bringing in over $100MM collectively) than its $44MM opening. This … Continue reading
Posted in Guest Posts, Readings
Tagged " trailer, box office, bradley cooper, marketing, road trip, the hangover, three act structure, word of mouth
Leave a comment
THE DARK KNIGHT First Trailer: A student reading & analysis
[Editor’s Note: One of my students recently submitted this analysis of The Dark Knight theatrical trailer for his required weekly journal. I was gratified to see the application of my “how to read a trailer” worksheet, and impressed by his … Continue reading
Posted in Guest Posts, Readings
Tagged " trailer, Batman, christian bale, gary oldman, heath ledger, marketing, michael caine, morgan freeman, the dark knight, warner bros.
Leave a comment