Tag Archives: marketing

SHOCKING ASIA – Putting the X in Exotic Exploitation

Posted on February 16, 2012 by Frederick Greene

The trailer for Shocking Asia opens as travelogue showing picturesque footage of East Indian spiritual ceremonies, then quickly dissolves into sensationalism as worshipers are shown undergoing real self- mortifications of the flesh. Next, Southeast Asian transvestite prostitutes working in their … Continue reading →

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IT DEPENDS: A Defense of Trailers as Virtuoso Film Art

Posted on February 9, 2012 by Frederick Greene

[youtube-http://www.youtube.com/watch?v=bkTpAYrLcOo] BIG STAR, POPULAR GENRE, STRONG TRAILER BUT IRAQ WAR FILMS DON’T SELL! A two-minute trailer serves many masters and navigates varied, sometimes competing claims. Moreover, its film craft, marketing effectiveness and entertainment value are independent of one another and … Continue reading →

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PROJECT X Trailer — Desperate, Mean and Resentful: Party on American Youth

Posted on February 7, 2012 by Frederick Greene

It’s not my job or duty to “approve” the moral or political messages of movie advertising, but I do like to understand how they frame their appeals and accomplish their promotional objectives—the better to explain it to students, or more … Continue reading →

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