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Tag Archives: marketing
Copy? Copy! What Trailer Copywriters Do (Part I)
WHO DO YOU THINK WROTE THE VOICE OVER? The popular AMC series Mad Men has made it easier for copywriters to explain their work and their value. And yet, when I name my profession to strangers, they often hear “copy-righter” … Continue reading
COWBOYS AND ALIENS: Why did audiences laugh at the trailer?
It seemed an ill-omen when audiences responded to the theatrical trailer for Cowboys and Aliens with laughter. Not full throated laughter indicative of pleasure, but thin, nervous, awkward, even scornful laughs, titters and jeers. I recall seeing the trailer twice … Continue reading
(REJECTED) Holiday Movie Taglines: A gift of wit, snark, humor and idiocy for my readers
HOLIDAY MOVIES 2011 TAGLINE Kill-Sheet (Copy that didn’t quite express the desired “positioning”) TOWER HEIST Moving it was hard– Hiding it will be impossible! Steal this Skyscraper! You can’t just steal One floor. A VERY HAROLD AND KUMAR 3D CHRISTMAS … Continue reading
Posted in Uncategorized
Tagged a dangerous method, albert nobbs, arthur christmas, christmas 2011, coriolanus, goofs, happy feet 2, harold and kumar, holiday movies, hugo, immortals, incredibly loud and extremely close, iron lady, j. edgar, marketing, melancholia, mission impossible 4, new years eve, rampart, sherlock holmes: Game of shadows, taglines, the adventures of tintin, the descendents, the muppets, the sitter, the skin i live in, tower heist, twilight: breaking dawn, we bought a zoo, we need to talk about kevin, young adult
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