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Tag Archives: wikipedia
Learning from Propaganda: Helpful Hints for Connection with Audiences
[WARNING: THIS IS A LONG, CONTENT RICH, MEDIA POOR AND FRANKLY IRONIC POST. MAY NOT BE SUITABLE FOR MARKETING AND ADVERTISING LAYPERSONS.] In my post last week, I examined Nancy Goliger’s observation that by any objective/neutral definition of propaganda, we … Continue reading
Posted in Observations and Provocations
Tagged andy kuehn, audience, benedict coulter, copywriting, marketing, nancy goliger, propaganda, rhetoric, Trailers, wikipedia
1 Comment
"….Working in the world of Propaganda": Purposeful Persuasion and Trailermaking Technique
In an interview for the documentary feature, “Coming Attractions: A History of the Movie Trailer,” Nancy Goliger, Executive VP of Marketing and Creative Affairs for Paramount Pictures, (one of the most senior and respected executives in the industry) offered the … Continue reading