Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

IT DEPENDS: A Defense of Trailers as Virtuoso Film Art

Posted on February 9, 2012 by Frederick Greene

[youtube-http://www.youtube.com/watch?v=bkTpAYrLcOo] BIG STAR, POPULAR GENRE, STRONG TRAILER BUT IRAQ WAR FILMS DON’T SELL! A two-minute trailer serves many masters and navigates varied, sometimes competing claims. Moreover, its film craft, marketing effectiveness and entertainment value are independent of one another and … Continue reading →

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PROJECT X Trailer — Desperate, Mean and Resentful: Party on American Youth

Posted on February 7, 2012 by Frederick Greene

It’s not my job or duty to “approve” the moral or political messages of movie advertising, but I do like to understand how they frame their appeals and accomplish their promotional objectives—the better to explain it to students, or more … Continue reading →

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The Grey Teaser Trailer: Liam Neeson–a leading man for the (no-longer) forgotten demographic

Posted on February 2, 2012 by Frederick Greene

[youtube+http://www.youtube.com/watch?v=Hfb0-U0ydj8] Even before the tragic death of wife Natasha Richardson in March of 2009, which made him both an eligible widower and a figure of enormous sympathy, gravel voiced, Academy Award Winner (Schindler’s List) Liam Neeson was being repositioned as … Continue reading →

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