Author Archives: Frederick Greene

About Frederick Greene

Entertainment Copywriter & Visiting Assistant Professor, UCLA Dept. of Theater, Film & Television. I teach a graduate seminar in new movie marketing, which focuses on the history, contemporary practice and likely future of a/v advertising for motion picture entertainment.

DISCONTINUITY EDITING: Emotional Experience vs. Interpretive Challenge–a reader replies

Posted on February 21, 2012 by Frederick Greene

[I reprint with permission, an email response to my recent post on editing, received from an Italian academic, working in Germany, who I’ve had the pleasure of getting to know because of our shared interest in trailers.] A PROMO/TV TRAILER … Continue reading →

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SHOCKING ASIA – Putting the X in Exotic Exploitation

Posted on February 16, 2012 by Frederick Greene

The trailer for Shocking Asia opens as travelogue showing picturesque footage of East Indian spiritual ceremonies, then quickly dissolves into sensationalism as worshipers are shown undergoing real self- mortifications of the flesh. Next, Southeast Asian transvestite prostitutes working in their … Continue reading →

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TRAILER EDITING: Toward a formal definition

Posted on February 14, 2012 by Frederick Greene

DISCONTINUITY EDITING IN THE LAUNCH TRAILER FOR A BLOCKBUSTER VIDEO GAME This was “editing” week in seminar and as I re-read the materials dealing with feature film and trailer “shot coordination,” certain correspondences and connections struck me with the force … Continue reading →

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