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Category Archives: Introductory and Reference Post
THE MOVIE TRAILER & THE BIRTH OF MODERN PROPAGANDA – Notes toward an essay
I’ve recently had a paper accepted to a special edition of the academic film journal FRAMES, due out in Spring of ’13 and dedicated entirely to movie promotion and marketing, a first ever! Ever since writing about propaganda and movie … Continue reading
Posted in Articles and Interviews, Introductory and Reference Post, Observations and Provocations
Tagged america's answer, committee on public information, george creel, interactivity, marketing campaign, movie marketing, movie trailers, newton baker, niche marketing, pershing's crusaders, propaganda, under four flags, world war i
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SELLING SHORT (Part II): Brief TV spots for Diary of a Wimpy Kid & The Expendables 2.
In last week’s post, I described formal qualities of a short (:10 to :20) tv spot, as well as typical content and positioning strategies of this trailer subgenre. In this post, I wanted to consider the short spots for a … Continue reading
Selling Short: 15 Second TV Spots – a case study of PARANORMAN
The :10 or :15 or occasionally :20 TV spot is short trailer with a specific role in the promotional campaign for its feature film, a function with implications for its form, content and reception. These brief nuggets of movie marketing … Continue reading