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- Trollope on Trailers: Audience Expectations in the Victorian Imagination
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Category Archives: Introductory and Reference Post
Convergence, Transmedia and Participatory Marketing: Trailers Lead the Way
Mashup using Brave dialogue and Game of Thrones footage: A “pleasant family film for all ages.” After attending the Transmedia conference recently, at which MIT Media Studies Professor and Media Lab stalwar Henry Jenkins was the keynote speaker (regrettably absent … Continue reading
Posted in Introductory and Reference Post, Observations and Provocations
Tagged american idol, branding, brave, convergence, disney/pixar, fan fiction, harry potter, henry jenkins, lovemarks, matrix, mit, movie marketing, prometheus, star wars, survivor, Trailers, transmedia, tv spots
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The Life of Pi Fan-Made Trailers: All Sizzle Without the Steak
I saw the 3D trailer for Life of Pi ahead of Prometheus last week and was eager to write about it since it’s that rare type, the single scene trailer, that’s simple to describe and easy to discuss. Alas, that … Continue reading
MOVIE TRAILERS: Free samples, but of what?
A FREE SAMPLE FOR A DIFFERENT MOVIE THAN THE ONE ADVERTISED The universe of audio-visual heralds for audio-visual entertainments keeps expanding, as I hope to have demonstrated in these posts. Consequently, I find myself revising my definition, conception and understanding … Continue reading