Category Archives: Readings

Critical/Analytical considerations of trailers

CARRIE TRAILER & TEASER: A tell-all campaign for a high-profile remake

Posted on October 15, 2013 by Frederick Greene

Though I love the Brian DePalma original (with the extraordinary Sissy Spacek), I’m looking forward to Kimberly Fierce‘s adaptation of Steven King‘s classic tale of shame, sexuality, puberty and power. Julianne Moore is an inspired choice to follow the inimitable … Continue reading →

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THE DOUBLE TRAILER: Audiences who like this sort of thing…will like this sort of thing

Posted on September 19, 2013 by Frederick Greene

A genre in film is analogous to a commodity category in non-experiential consumer products. Marks of generic or categorical membership represent bids to fulfill expectations, to anticipate desires and rationalize their satisfaction. Trailers, whose typical and predictive markers are the … Continue reading →

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MUCH ADO ABOUT NOTHING TRAILER: Marketing a Joss Whedon-Shakespeare Adaptation

Posted on September 14, 2013 by Frederick Greene

Assuming that revered filmmaker Joss Whedon approved the trailer for his latest challenge and achievement– adapting the Bard’s Much Ado About Nothing to a contemporary setting and medium– I was interested to examine the marketing decisions he authorized. That the … Continue reading →

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