Category Archives: Introductory and Reference Post

Meta comments about trailers and introductions to my approach and methodolody

TRAILER COPYWRITING: Practicalities (continuation of an earlier post)

Posted on January 20, 2012 by Frederick Greene

In this post, I describe typical work, emphasizing variety and context. Please refer to my post of January 17th for an overview of the terrain and the process. THE COPYWRITER EARNED HIS/HER FEE WITH THE V.O. AND THE CONCEPT First, … Continue reading →

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Copy? Copy! What Trailer Copywriters Do (Part I)

Posted on January 17, 2012 by Frederick Greene

WHO DO YOU THINK WROTE THE VOICE OVER? The popular AMC series Mad Men has made it easier for copywriters to explain their work and their value. And yet, when I name my profession to strangers, they often hear “copy-righter” … Continue reading →

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Trailer Editing: A lot like feature film editing, only more so

Posted on November 29, 2011 by Frederick Greene

[youtube=www.youtube.com/watch?v=HPdFDfQyi_c] With the exception of the “Grid,” described below, which is exclusive to trailer editing, the approaches, techniques or principles described below are used by feature film editors and trailers editors alike. In this post, I wanted to highlight some … Continue reading →

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